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Sarah Duncan
Operations & Payroll Manager
I’m Sarah Duncan, Operations & Marketing Manager at Hoff Financial Services. I love finding creative ways to bring people, ideas, and strategies together to help our clients and their families thrive. With a passion for learning and a heart for service, I’m proud to be part of a team that always puts family first.
My Story
Hi! I’m Sarah Duncan, the Operations & Marketing Manager at Hoff Financial Services.
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I also support the Financial Planning & Investments division as a Client Service Specialist. I’m enthusiastic, self-motivated, and love making things happen. With a background in Business Management and Human Resources from WITC, I bring a unique mix of organization, creativity, and drive to everything I do.
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Born and raised right here in Barron County, I truly can’t imagine living anywhere else. I grew up in a home where family always came first, and that value continues to shape the life I’ve built with my own family. I’m blessed to be married, have three exceptional children, two wonderful daughters-in-law, and two adorable grandchildren. As a family, we love the outdoors and treasure the time we spend together.
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I’m incredibly proud to be part of the HFS team—a place where we genuinely understand that every family is different and believe that family should always come first.

For my prop, I chose a blender. It’s a tool that brings together different ingredients to create something greater than the sum of its parts—and that’s exactly how I see my role. I’m a well-rounded person with a variety of skills, and I love learning, adapting, and bringing people and ideas together. At HFS, I get to collaborate with an amazing team to "mix things up" and create something meaningful for our clients and their families as they pursue their financial goals.